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works for you.

Dead Simple builds brands that help you show up, stand out, and give the right people a reason to say yes.

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  • Laptop on a wooden desk displaying a website about ethical marketing with a man in a denim jacket and hat in front of a wooden fence.
  • Business cards for The Commons featuring a blue and white design, a logo with a stylized person and arch, and contact information for Shannon Godfrey, CEO, including phone number 951-741-7993, email julia@thecommons.app, and website thecommons.app.
  • A vintage-style sign with a large red maple leaf and the words 'Metaphor' 'COFFEE & TEA' printed below.
  • A laptop on a gray table displaying a website with the logo "Let's Light Bulb" and text about helping companies build a culture of speed to increase their competitive advantage. The page features a black-and-white photo of a bald man with glasses holding a sign that says "The Fast + Forward Framework" and a yellow background behind him.
  • Two business cards for Dead Friends on a white surface.
  • Three smartphones displaying an educational app called 'The Commons: Students' on a white surface, with app screens showing illustrated characters and text related to respectful behavior and staying on track.
  • A laptop on a concrete surface displaying a webpage with yellow and black text that reads, "Create a calm that's bigger than the chaos." The webpage also features a cartoon monster with three eyes and red horns.
  • Open pamphlet with text and a black and white mountain photograph on a plain background.
  • A laptop displaying a website about managing phones in school, featuring a smiling girl holding books and pointing to the screen.
  • Business cards for Let's Light Bulb, featuring a yellow light bulb logo, with one card in orange and white displaying contact information for Tim Leake, and another card with a light bulb logo and the tagline "let's lightbulb delivers high ROI offsites".
  • Branding for Fendon Properties including pencils, paper with printing, a business card holder, and a clapperboard with a list of building materials on it, set on a dark surface.
  • Open laptop displaying a website with the logo 'ICEBERG' at the top, a headline 'READY TO MOVE FROM CHAOS TO CLARITY?', a subtext, and a button labeled 'OUR SERVICES'. The background wall is concrete, and the laptop is on a gray surface.
  • Multiple copies of the Earth Law Center Annual Report 2020 placed on a white surface, featuring a cover with a wave design and the Earth Law Center logo.
  • Open magazine showing two pages: the left page has text and a flower illustration, the right page displays a blue-tinted photograph of two women in conversation with the large bold yellow text "THEY AREN'T REAL" overlaid.
  • A computer monitor on a white desk displays a webpage with a blue section stating "antibiotics don’t do a damn thing unless..." and an image of a woman with curly hair. To the right of the monitor is a potted plant with purple flowers, and underneath the plant are two stacked books with orange and yellow covers.
  • A two-page magazine print ad for Brooks England, featuring a mountain biking story with an image of a man with a beard aiming a camera or binoculars, and cycling and mountain scenery photographs.
  • Bus stop shelter with an advertisement for Autodesk showing a building and the text 'A power plant that cleans the air around it is Future Building. Tomorrow's architecture today.' surrounded by green trees and bushes.
  • Close-up of metal plates with screws, with a white image in the center showing the logo and text for the American Helicopter Museum & Education Center.
  • White T-shirt with a graphic design featuring a green and orange block and an astronaut image, plus text reading "LA'S BEST AFTER SCHOOL ENRICHMENT PROGRAM" on a green background.
  • Close-up of a black reusable coffee cup with a silver metal rim and logo, steam rising from the open top, with a silver French press and other kitchen items in the background.
  • Three business cards and two blue papers with words on a yellow background. The cards display the Warrior & Co Yoga logo, contact information, and the words 'MORGAN DAVIS' and 'Teacher.' The blue papers say 'breathe' and 'peace.'
  • Stacks of business cards for Sierra Canyon Day Camp on a wooden surface, featuring a woman underwater with goggles and a snorkel, and the text 'MAKING FUN SINCE 1972'.
  • Realtor branding materials including a business card, a stack of branded cards, a brochure with the Realtor logo, and a map sheet, all on a white surface.
  • Gray zip-up hoodie with a yellow smiley face wearing headphones and the words "HAPPIER CAMPER" printed below.
  • Business cards and promotional flyers for Monkey Bar Gym, featuring contact information, a free trial offer, and motivational quotes about strength and health.
  • A laptop on a black desk displays the InVisyon website with the slogan "Out-think and outmaneuver your competition." Next to the laptop are a white mug, a black water bottle, a spiral-bound notebook, and a pen. In the background, there are black binders and a window with a white frame.
  • A printed booklet or brochure open on a gray concrete surface, showing fitness and CrossFit-themed photos and text about making the world a healthier place.
  • A cow standing in a grassy field with trees in the background, with a logo and text overlay that reads 'ROA Regenerative Organic Alliance.'
  • A hand holding a white coffee cup with a black lid, featuring a logo of a moth with orange wings, and the text "Ever Since 2020", "Red Owl Roasters", and slogan "Coffee that gives a hoot" on the cup.

Business is complicated. Your brand shouldn't be.

You don't need five competing messages, a hundred pages of guidelines, or a pile of brand stuff nobody knows what to do with. That. Is. Not. Helpful.

Your brand should make things easier, not harder.

One clear message. A process that doesn’t require a manual. Design, copy, website, and marketing that work together.

That's why Dead Simple exists.

To build simple brands that help the right people say, “This is for me.”

HOW WE CAN WORK TOGETHER

01‍ Fit Call

A 30-minute call to discuss your business and goals. I’ll share an overview of my process, a few ideas you can use now. You ask me any burning questions you may have.

Learn more →

02‍ ‍The Distillery

A focused strategy workshop to clarify where you are now, what makes you different, who you’re really for, where the opportunities are, and the clearest path forward.

Learn more →

03‍ Brand Build

This is where everything from The Distillery becomes real: a brand, website, and more, built to make choosing you simple. Scoped to meet your goals and budget.

Learn more →

Why Dead Simple works.

A line drawing of a stopwatch in motion.

Easy to build

No endless meetings or unnecessary steps. We focus on what matters and get to work.

Black and white illustration of a dart in the center of the dartboard

Easy to use

A brand system that makes sense. You’ll know your core message, what to say, how to say it, and where to use it.

Black and white illustration of a flow chat on a piece of paper.

Easy to choose

Messaging, language, visuals, and marketing all working together, so the right people think, “This is for me.”

Learn more →
Learn more →
  • Bald man with beard wearing glasses and a dark sweater, looking to the side against a white background.

    ★★★★★

    “I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”

    — Tim Leake, Let’s Lightbulb

  • A smiling woman with light brown hair, wearing a black jacket over a light purple top, against a plain white background.

    ★★★★★

    “It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”

    — Shannon Godfrey, The Commons

  • Close-up of a smiling man with glasses, bald head, and a white beard, wearing a colorful checkered shirt, outdoors with greenery in the background.

    ★★★★★

    “There are many reasons I keep working with Brad, but the largest one is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding. This creates a collaboration focused on effectiveness.”

    — Ed Chambliss, American Memory Loss Foundation

  • Smiling man with short dark hair, wearing a black jacket and black shirt, sitting indoors with a window in the background.

    ★★★★★

    “We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”

    — Will Fendon, Fendon Properties

  • Smiling woman with curly brown hair, sunglasses on her head, wearing a bright blue jacket, outdoors with a wooden steps and green plant in the background.

    ★★★★★

    “Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately. The whole team loves the new identity and is proud to use it.”

    — Nancy Hirshberg, The Crossroads Initiative

  • A young woman with long, curly blonde hair smiling, wearing a black top and a necklace, standing in front of a light-colored wooden background.

    ★★★★★

    Brad was amazing! He was efficient, receptive to feedback, passionate and has a great aesthetic and ideas. I would highly recommend working with him! We are thrilled with our new branding!

    — Kendall Miller, Regenerative Organic Alliance

  • ★★★★★

    “Brad demonstrates an innate ability to distill complexity into focused clarity. One session with him not only saved me hours of banging my head against a wall, but gave my branding the razor-sharp edge one can only get from a consummate creative expert.”

    — Matthew Rodriguez, Swarm Consulting

  • Close-up of a young man with dark brown hair, hazel eyes, wearing a blue collared shirt, outdoors with a background of trees and a cloudy sky.

    ★★★★★

    “Brad was fantastic to work with. He helped brand Earth Law Center as the world-class organization we are. His efforts led to our best fundraising year ever. Hire him.”

    — Grant Wilson, Earth Law Center

A brand that grows your business doesn't have to be another full-time job.

Hi, I’m Brad. I’ve spent my career building brands, big and small, at top agencies and independent studios. Then my wife and I launched our own business, and I learned how hard it is to build a brand while running a business.

That changed my whole approach.

I still think big, but a good brand has to work with your business, not against it.

That’s what I help you build.

Learn more →

A smiling man with dark hair and a beard, wearing a white shirt, sitting in a bright room with large windows, and a watch on his left wrist.

Simple Success Stories

  • Business cards for The Commons featuring contact information and logo with a person icon in a yellow and blue design.

    The Commons helps schools reclaim attention from smartphones. They needed a brand that simplified and humanized a complex tech solution.

    View Case Study →

  • Laptop on a concrete surface displaying a website about a framework for improving company speed, featuring a man holding a sign with the framework's name on it.

    Tim Leake was already facilitating breakthrough moments for high-performing teams. He just needed a brand as clear and impactful as his work.

    View Case Study →

  • A branding package for Fendon Pr

    Will Fendon’s Portland-based team didn’t want to be just another polished agency with drone shots and designer suits. They wanted a brand as personal as the neighborhoods they love.

    View Case Study →

EXPLORE MORE →
Line drawing of a person sitting at a desk with speech bubbles and mail icons around their head.

Wondering if we’re a good fit?

That's what this call is for. We'll talk about your business, goals, challenges—whatever's on your mind. I'll listen, ask questions, and give you some ideas you can use right away. Then we'll see if it makes sense to work together.

No pressure. No pitch. Promise.

SCHEDULE A CALL